Have you ever stopped to inquire how your prospects find a landscaper? Do you use that information to optimize what you’re already doing? Is the statistics coming from one source? Have you considered other ways to branch out and find your prospects? Here are the top three ways to optimize the road to your door for your prospects.
#1—Landscaper Referrals
How do you get landscaper referrals? Answer: Do a good job, and they will produce for you. People will ask their neighbor, “Who did your landscape/lawn care?” if they like what they see! To obtain those referrals, ASK for them! Once a job is completed, get a verbal review and an honest opinion about their experience. Ask if you have met or exceeded their expectations. If so, ask them to refer you to their friends, family, and neighbors. You may want to give an incentive by offering a referral bonus on their next service if a recommended client signs a contract with your company. Again, always ask the prospect how he heard about your company!
#2—Website Inquiry
If you’ve optimized your website, they will find you. Make sure you have an easy way for them to contact you. Your contact forms should funnel into a CRM system and your inbox. Up-to-date, relevant blogging content and optimizing your keywords as well as photos will help your company rise to the top of the search engine. Ranking high in Google can also be attained with Google reviews. Also, ensure you have a user-friendly website by making it responsive to mobile devices. Keeping consistent business listings throughout the directories online is important to SEO. Use the same NAP (business name, address, and phone number) on all listings (i.e., Angie’s List, Google My Business, Facebook, YP, YB, Yelp, etc.)
#3—Truck Wraps
A vehicle wrap is a billboard on wheels that gets the attention of an impressive amount of eyes every day, all day, depending on your mobility. Vehicle advertising, from the viewpoint of ROI, is second to none. Your vehicle graphics will develop an impression of your company and brand. Since it is a moving object, it is only viewed for approximately 4-8 seconds, so ensure you have the most pertinent information for a contact.
With these tips, take measures to gain your clients’ attention. Some of these ideas will cost a few bucks, and others take brainpower, but using them to your advantage will increase your ROI and bring in the big bucks.
Sources: Totallandscapecare.com
