Have you ever wondered how to get your clients to give you a review? Answer: Give great customer service before, during and after to win their approval (within reason) and then ask them if they’d give you a written review on Google+, Angie’s List, Facebook Business Page, Houzz or your preferred customer review tool. You can either hand them an Angie’s List review form printed out or send them an emailed link to your Angie’s List, Google+, FB, Houzz account or preferred review page. (See below for details on how to do this.) Make it easy.
Set Up a Canned Response in your Gmail Account for Review Requests
I use “canned responses” in my Gmail that already has the template I’ve created with the set verbiage for the review request and link. I can easily send one after each job installation.
Set Up Links in your Email Signature
Another way to generate referrals is to set up links in your email signature for a referral request.
Set Up Links on your Website and E-Newsletters
Angie’s List supplies a code to copy and paste into your website to capture reviews. If you aren’t signed up with Angie’s List, direct them to your Google+ and Facebook business pages with a link for reviews. Links are a one-step process that is helpful and motivates the consumer to follow through. If someone has to hunt around for the page and place when they’re not familiar with the process, you lose them and they give up after 3 seconds. Again, make it easy.
Plus, those orange stars on Google Reviews show up when people see Google search results. Having those stars behind your name will generate more potential clients and rank you higher in Google search results. People want to see personal reviews. Reviews add credibility to your business and click through to more leads generated.
Hand out Review Forms
Angie’s List also provides review forms specifically for their reviews to be printed and handout to satisfied clients that may not use email.
Making a request through your social network is an easy way to generate reviews.
Be aware! According to the FTC revised disclosure policy, you can’t pay someone for a review or give away free products without them mentioning it in their review. Refrain from asking for “good reviews” but instead ask for honest ones. Doing it verbally through a telemarketing call just after the job is completed is an opportune time. Touching base with them within three to six months later to see how they like the installation/service/product and if they have any questions gives you an opportunity to rectify any displeasure and get to know them better, forming a relationship thereby solidifying a recommendation.
I have done this for clients by calling right after the job was completed and following these steps outlined above. It has gained goodwill and rectified certain misunderstandings that otherwise might not have been clarified. It also gives an opportunity to chat with the client and remind them of the other services provided by your company. Answering their gardening questions or reminding them, it’s time to fertilize or how to prune will entice them to remember you the next time someone mentions they need a landscaper or lawn care professional. They will immediately think of your business and recommend you! The following directions are a few ways to get you jump-started. If you have an interest in this service, contact me for packages and pricing.
Quick List on How to Generate Links
Angie’s List Review Link:
Recently Angie’s List makes you call your service care provider to generate a link. They will mail it over to you to use for hyperlinks.
Google+ Review Link:
To generate a link to your G+ Business Review Page, google your business. When it appears it will look like this on the page. Copy the URL at the top and add a hyperlink in the body of your email. The hyperlink will lead them back to this page. They can click on Write A Review and grade with 1-5 stars and write about their experience.
To generate LinkedIn recommendations on your LinkedIn profile page, scroll down to Recommendations; click on Manage; at the top click on Ask for recommendations. Then send to associates, colleagues and those you have touched in the industry.
Facebook Business Reviews:
Facebook has made it easier over the years to generate reviews. If a client has “liked” the company, they can click on More and down to Write a Review.
To generate a review in Houzz, sign in to your dashboard and click on Reviews in the bar menu. Then Get Reviews. Type in the client’s email address(s) that you want to generate a review from. More than one email can be entered. Generic verbiage is already in place or it can be edited before sending.
If you are needing some help generating reviews, give me a call and we can determine the package that is right for you.