Are you getting results from your e-newsletters? Are you using them as a marketing tool to introduce new services or existing services? If not, you are missing out on a very inexpensive way to reach your specific target market that has been accumulated overtime. You have your past client’s attention since they have had direct contact with you for previous estimates or services performed. What better way to tap into this resource for more work?
The above quote is about a recent newsletter I sent out for a client in July 2015. The monthly e-newsletter featured a service topic and how to compare pricing and maintenance costs on various driveway surfaces that the company offered. The e-newsletter also contained photos of various jobs performed recently and a brief, detailed description. His database of emails is up to 657 with a recent open rate of 35%. This newsletter cost him approximately $256 including my monthly packaged rate. Depending on what kind of driveway renovation or addition the clients settle on, it could be thousands of dollars brought into the coffers on as little as $256 investment.
This is just one example of how an effective e-newsletter can bring in business. If the e-newsletter gets a strong response, the same email can be repurposed and sent out again with a different subject line to the clients who didn’t click and open. This can get even more sales the second time around depending on your subject line.
If you are interested in increasing your sales and marketing campaign with a monthly package to the ‘tried and true’ clients on your list, give me a call and we can discuss the possibilities for your business.
The Best Marketing Advice for Your Landscape Business | https://t.co/JjzrGpjCtR
— Debbie Neese (@Grlfrend1) November 28, 2015