Are you getting results from your e-newsletters? Are you using them as a marketing tool to introduce new or existing services? If not, you are missing out on a very inexpensive way to reach your specific target market that has accumulated over time. You have your past client’s attention since they have directly contacted you for previous estimates or services performed. What better way to tap into this resource for more work?
The above quote concerns a recent newsletter I sent clients in July 2015. The monthly e-newsletter featured a service topic and how to compare pricing and maintenance costs on various driveway surfaces that the company offered. The e-newsletter also contained photos of recent jobs and a brief, detailed description. His database of emails is up to 657, with a recent open rate of 35%. This newsletter cost him approximately $256, including my monthly package rate. Depending on what kind of driveway 
renovation or addition the clients settle on, it could be thousands of dollars brought into the coffers on as little as a $256 investment.
This is just one example of how an effective e-newsletter can bring sales. If the e-newsletter gets a strong response, the same email can be repurposed and sent out again with a different subject line to the clients who didn’t click and open it. Depending on your subject line, this can get even more sales the second time around.
If you are interested in increasing your sales and marketing campaign with a monthly package to the ‘tried and true’ clients on your list, give me a call, and we can discuss the possibilities for your business.
