Email Newsletter Campaigns Made Easy

Email Newsletter Campaigns Made Easy

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Several times a month I compose email newsletters for my clients. Each one is custom made for that particular client. Preparing and compiling the information you’ll need starts with some preparation. I’ll go over generalities in this blog to give ideas on how to...
Why Email Newsletters Make Cents

Why Email Newsletters Make Cents

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Direct marketing via snail mail is getting costlier by the day and depending on your mail list might not be hitting your target market. But what about the “green gold” sitting in your email contacts? Collect all those past and current clients (provided they have...

7 Easy Steps to Optimize your Website

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I recently participated in a webinar entitled “The Most Important Factors Impacting Your Local Search Rankings in 2014”. The webinar was conducted by Lawn and Landscape featuring Landscape Leadership’s, Chris Heiler. The webinar was most helpful and I’d like to share...

3 Ideas to Market Your Reviews

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So you have done a great job and have the reviews to prove it. What next? Take advantage of the kudos and use it in your marketing campaigns. Here are a few ideas. #1. Success stories Once you have captured reviews, collect them and pick out the most favored ones to...

Top Three Ways Your Prospects Find A Landscaper

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Have you ever stopped to inquire how your prospects find a landscaper? Do you take that information and use it to optimize what you’re already doing? Is the statistics coming from one source? Have you considered other ways to branch out and find your prospects? Here...

DIY: 10 Easy Ways to Signal Search Engines

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I recently participated in a webinar entitled “The Most Important Factors Impacting Your Local Search Rankings in 2014”. The webinar was conducted by Lawn and Landscape featuring Landscape Leadership’s, Chris Heiler. The webinar was most helpful and I’d like to share...